Sometimes my Facebook feed is full of amazing events put on by nonprofits I love, and the sweets and other treats donated for those events by other companies. We get a ton of requests for donations—of chocolates, gift certificates, and money. The only thing that seriously bums me out (our second shop anniversary today has me thinking closely about this little business I’ve devoted my life to) is how little of these we’re able to contribute to.
There are two reasons for this:
1) I started this business 10 years ago with no capital, and that made me tough. I’m still in a little debt from renovating the building and opening the shop, and there are more fix-ups the 100+ year-old building needs, and we always need better equipment and printing projects, blah blah. In order to have a *sustainable* business, one that can keep growing and employing people in our community and can (eventually) give back (more) to our community and world, I need to keep a watchful eye on costs. We never waste—anything. Everyone at the shop makes fun of me because I’m meticulous about saving and reusing the pasta water from the lunches I cook. This is partially about being thrifty and partially it’s about…
2) We’re *sustainable* in another way too: our ingredients are all top of the line, without exception. When you use really expensive raw materials, and when you have environmentalist core beliefs, you can’t afford to waste anything because 1) you love the earth, who brought forth the raw materials, too much, and 2) your ingredients are so insanely pricey. With the possible exception of a goldsmith, I can’t imagine an artisan who works with more expensive ingredients than us.
So when I see these photos of dozens and dozens of beautiful desserts I know are made with insanely cheap and harmful ingredients at fundraisers, I think about how other businesses have chosen other paths, and how, on balance, I can’t say if their path is better or worse. We routinely get requests to donate hundreds of truffles to large-scale events—these events would bring us good publicity and warm our hearts. But hundreds of truffles made from fair-trade organic chocolate and almost nothing else, each one rolled and dipped and cupped and packaged by hand, would throw our entire week off.
It’s a tightrope. As time goes on, we’ll be able to walk it better. For now, we choose our donations carefully, and are so proud of each one.